Artist Development

For Artists Ready To Expand Their Brand

Phase i: Potential

Plan It. Prep It. Produce It.

What You’ll Complete

  • Step 1: Plan It (Vision, concept, direction)

  • Step 2: Prep It (Songwriting, arrangement, readiness)

  • Step 3: Produce It (Recording strategy, production planning)

Format → Online

Duration → 4 Weeks

Phase ii: Pathway

Protect It. Package It. Promote It.

What You’ll Complete

  • Step 4: Protect It (Copyright, publishing, registration)

  • Step 5: Package It (Branding, visuals, metadata)

  • Step 6: Promote It (Content strategy, rollout planning)

Format → Online

Duration → 4 Weeks

Phase iii: Professional

Pitch It. Position It. Profit.

What You’ll Complete

  • Step 7: Profit (Revenue streams, release execution)

  • Pitching & Positioning (Career narrative, communication, strategy)

Format → Online + Hybrid

Duration → 3 Weeks

Overview

  • Online & Hybrid Session Format

  • 11 Weeks Weeks Of Guided Study

  • Tuition Of $900 Per Phase

  • Scholarships & Pay Plans Available

Whats Included

  • Professional Project Guide

  • Full Project Guide Workbook

  • Private Study Community Access

  • Pen Point Project Lyric Journal

  1. Define the Direction For Your Project

  2. Execute Plan With Clarity and Professionalism

  3. Gain Lasting Skills to Replicate & Improve Your Process

How It Works

Learn how to present your artistry professionally.

Need to Develop Your Project First?

Tutorials vs Tutoring

In a world full of tutorials, tips, and quick advice, learning music can quickly become overwhelming. We exist to bring clarity, structure, and real guidance to your creative journey.

Get Real Feedback

Watching videos can only take you so far. Our music educators work with you directly–offering feedback, correction, and insight tailored to your unique sound and skill level.

Put It Into Action

We focus on doing, not just learning. From your first session, you’ll begin working toward real outcomes—songs, recordings, and projects you can be proud of.

Move Your Career Forward

We don’t promise fleeting success or industry fame. Instead, we focus on helping you build skill, confidence, and creative independence that you can continue throughout your career.

With Us, You Get

Live 1-on-1 Instruction

Real-Time Audio Feedback

Session Notes + Action Steps

Project Progress Tracking

Support Between Sessions

Have A Question?

Our teams are on standby!